Author Alan Deutschman
signs books at Borders
on Wall Street,
January 2007.

Change or Die: The Three Keys to Change at Work
and in Life
Change or die. What if you were given that choice? For real. What if it weren’t just the hyperbolic rhetoric that conflates corporate performance with life or death? Not the overblown exhortations of a rabid boss, or a maniacal coach, or a slick motivational speaker, or a self-dramatizing chief executive officer or political leader. We’re talking about actual life and death now. Your own life and death. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think, feel, and act? If you didn’t, your time would end soon—a lot sooner than it had to. Could you change when change really mattered? When it mattered most?

This was the question that Alan Deutschman posed in “Change or Die,” his May 2005 cover story for Fast Company. Surprisingly, he concluded that although we all have the ability — and fundamental need — to change our behavior, we rarely ever do. Against all warnings, heart patients and smokers continue to lead dangerously unhealthy lives — and many doomed companies stick to the same business practices that destine them for failure.

In this inspiring, revelatory new book, scheduled to arrive at stores nationwide on January 1, 2007, Alan Deutschman debunks the myth that we can’t change. Introducing breakthrough research and progressive ideas from a wide selection of medical, science, and business leaders, he demonstrates how to achieve lasting, revolutionary transformations.

Change or Die addresses every sphere of life — from companies that must remake their corporate cultures to survive, to individuals who must achieve 180-degree changes in their lifestyle or risk stagnation or even death

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Hardcover: 256 pages
Publisher: Regan Books (December 26, 2006)
ISBN: 0060886897