Author Alan Deutschman.
Alan Deutschman is one of America's leading writers on change and innovation. His groundbreaking book, "Change or Die: The Three Keys to Change at Work and in Life," debunks our myths about this crucial topic and reveals the surprising truths about what actually inspires and motivates real change.

"I was really intrigued by the book CHANGE OR DIE," says Urban Meyer, head coach of the University of Florida football team, which won the 2006 national championship. "There are some very powerful concepts and ideas that strike at the psychological core of getting people to change. Most people are looking for a quick fix when it comes to the culture of change in an organization, but Alan makes it clear this is not an easy process. The book is an invaluable resource for anyone who is in a management or leadership position."

Drawing on a startling range of compelling case studies — from heart patients and heroin-addicted criminals who transform their lives, to major corporations that revamp their cultures and pull off astonishing turnarounds — Deutschman is an enlightening and energetic speaker who conveys great insight and passion about the process of change.

Deutschman is the former Executive Director of Unboundary, a strategy consulting firm whose clientele includes top executives at major companies such as FedEx and Charles Schwab. In a 19-year career as a business journalist, Deutschman has been the Silicon Valley correspondent for Fortune; a senior writer at GQ, where he wrote the "Profit Motive" column; and a contributing editor at Vanity Fair, where he has co-authored the "New Establishment" power list for the past decade. Most recently, he was a senior writer for Fast Company.

Deutschman has interviewed and profiled many of the most influential and innovative figures in global business, including Apple's Steve Jobs, Microsoft's Bill Gates, Amazon.com's Jeff Bezos, Google's Sergey Brin, and Virgin's Richard Branson, and he has studied the successful turnarounds and change efforts at companies such as Apple, IBM, and Yahoo.

Alan Deutschman has been interviewed as an expert on change and psychology by Katie Couric on The Today Show and by Paula Zahn on CNN.

His books have been featured on the covers of the Sunday book review sections of both The Washington Post and The San Francisco Chronicle, and have been published worldwide and translated into Japanese, Chinese, Korean, German, Spanish, Portuguese, Italian, and Dutch.

Alan Deutschman's latest book, "Change or Die," inspired by his sensational cover story for Fast Company, was released in January 2007 and quickly became a San Francisco Chronicle bestseller. He is also the author of "The Second Coming of Steve Jobs," which was both a Business Week and a Wall Street Journal bestseller, and "A Tale of Two Valleys: Wine, Wealth, and the Battle for the Good Life in Napa and Sonoma."

Deutschman paid his way through Princeton University largely by winning scholarships for public speaking and debate, an experience that inspired him to publish "Winning Money for College" while still a teenager.